Ethical SEO

There are two schools of practice with regards to SEO.

“Black Hat” and “White Hat”.

There are so many cowboys in the SEO industry it’s unbelievable! Cowboys follow black- hat seo and cut corners to get fast results with little input from themselves.

There are companies advertising that they can get you a first page listing within days!

The chances are that they actually can! The problem lies with what happens when google sees that the site has 30,000 in coming links from Russian Porn sites. Google usually takes 6 weeks to work out your site has “Paid” links, once this happens your site will get kicked back 9 pages and your page ranking will drop to 1 or 2.

This happened to a client of ours. They had a website with a page rank of 5 and was number two in search listings for a very common and profitable search term. At the time the site had a market value of £500k.

The client licensed the site to there customer for 12 months. There customer employed the help of a black hat SEO cowboy who bought thousands of links. Google “Burnt” the site.

The site now has a market value of £10k.

You can never out smart google so don’t ever try. SEO best practice is well respected by google and the main search engines. Best practice is an ongoing process of constant improvement and updating of information in order to provide an enjoyable user experience for your user.